Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. In other words, Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website.

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management (social CRM).

In the digital world that is traversing at the speed of light, it is imperative for businesses to capitalize on social media marketing.

The following are the activities that we perform as part of any assignment that we take up in social media marketing

1. Decide on the right branding

2. Focus on network that adds value (retargeting)

3. Facebook vs Twitter vs LinkedIn Vs Google+ Vs Pinterest

4. Right Demographics

5. Content Management

6. Infographics

7. Conversions

8. Images/Videos

9. Blog

10. White Papers

11. Education

12. Identify Business Opportunities through Social

13. Brand mentions

14. Industry terms

15. Competitor info

16. Track, Improve and Market efforts

17. Decide on goals

18. Web site traffic increase

19. Customer Retention

OUR PRIMARY SPECIALIZATION IN SOCIAL MEDIA PPC ADVERTISEMENTS INCLUDES THE FOLLOWING SOCIAL MEDIA PLATFORMS

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1. Google Plus

2. LinkedIn

3. Facebook

4. Twitter

5. Pinterest

6. Youtube